TAG started with a love for art that I've had since I was a little kid. I'm a 14-year-old girl from London, Ontario, and as I got older, I turned that passion for creating into a passion for designing clothes and eventually started my own business. My dad, an entrepreneur who runs his own businesses, has always inspired me and taught me so much about business and what it takes to build something of your own. After he was recently diagnosed with brain cancer, I felt even more motivated to turn his lessons into something real and make him proud. Although I run TAG on my own, my friends are the amazing people behind all of our modelling. TAG is more than just a clothing brand to me—it's a dream built from creativity, determination, and the lessons my dad has taught me.